Thursday, October 17, 2013

Social Network Rankings: The Walking Dead (Of Course) Tops Nielsen Twitter Rankings and GetGlue

The social network ratings--which track activity on Twitter, GetGlue, and other social sites--reflect the regular ratings numbers for the past week to an extent with high-rated shows like The Walking Dead, Sleepy Hollow, American Horror Story, and Agents of SHIELD all making appearances.   But then several shows lagging in the ratings, especially The CW entries, are showing up as well.  And for the GetGlue Top 10s, eight entries on the broadcast network list are genre shows and four are from The CW.  Then four on the cable list are genre shows, so that site is tracking a lot of activity around some of these series that the regular Nielsen ratings might miss.  Whether that translates to more money from advertisers (which is necessary to keep a show alive) remains to be seen, because these tracking systems are relatively new.  But it will be interesting to see if a show like Once Upon A Time in Wonderland (at #6 on the GetGlue chart) could survive despite struggling ratings if it stays popular in the social networks.  Or if its social network activity to translate into improving ratings over the coming weeks.  Keep an eye on this column to see how things play out.

Here are the genre shows in the Top 10 of Nielsen Twitter ratings for Oct 7th to 13th:

1. The Walking Dead (AMC) (Prior Week – n/a)
3. American Horror Story: Coven (FX) (Prior Week – n/a)

Here are the genre shows in the GetGlue Top 10s for Oct 7th to 13th:

Broadcast Network Top 10:

1. Once Upon A Time (ABC) (Prior Week - #7)
2. Supernatural (CW) (Prior Week - n/a)
4. Sleepy Hollow (FOX) (Prior Week - #2)
5. The Originals (CW) (Prior Week - #1)
6. Once Upon A Time in Wonderland (ABC) (Prior Week - n/a)
7. Agents of SHIELD (ABC) (Prior Week - #6)
8. Vampire Diaries (CW) (Prior Week - #9)
9. Arrow (CW) (Prior Week - n/a)

Cable Top 10:

1. The Walking Dead (AMC) (Prior Week - n/a)
2. American Horror Story: Coven (FX) (Prior Week - n/a)
5. The Witches of East End (LifeTime) (Prior Week - #3)
9. Orphan Black (BBCA) In Repeats (Prior Week - #6)



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